In 2024, the American Academy of Neurology (AAN) was ready for a brand refresh that captured the spirit of their members: driven, curious, collaborative, and on a mission to promote brain health for all.

I worked alongside a team of strategists and designers at Futurebrand NYC to bring a bold new brand to life, leading the creation of a personality, voice, and messaging strategy to bring the AAN into their next chapter.

Summary of work:

• Personality

• Narrative

• Voice

• Brand messaging

• Audience-specific messaging

• Web copy (check it out)