While Peppa Pig the character was adored by children around the world, the brand itself—responsible for engaging grown-up audiences like parents and corporate partners—had some room to grow.

I worked alongside the team at Futurebrand NYC to craft a brand that spoke to kids and adults alike, developing a comprehensive verbal playbook covering everything from voice and messaging to social media and emoji usage.

Summary of work:

• Tagline

• Personality

• Voice

• Brand messaging

• Narratives for parents, B2B partners, and more

• Audience-specific messaging

• Social media guidelines

• Guides for using Peppa-ism’s (“oink-tastic!”) and more